Locate an online survey, print off the pages and examine the content carefully. What would be the relative advantages of administering the same survey via a street survey? What would a street interviewer need to change to make this survey effective in a street situation?
Ă‚Â You have been hired by a campus bookstore to observe covertly students making purchasing decisions while shopping. Spend 30 minutes making these observations and write a report that covers:
a How you feel students make their purchasing decisions for books and any other goods available in the shop.
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Ă‚Â b What you feel to be the benefits, limitations and challenges of this approach.