The Attached report shows the performance for Hotel XYZ for 2012 and 2013. Hotel XYZ is a luxury resort with mostly leisure business.
After looking at this report, please answer the following questions:
- What is the mix of business for this hotel for 2017 and 2018.
- What was the Total YOY( year over year) growth? Was the growth driven by Room nights? ADR? both?
- Which segment drove this growth or decline? Transient or group?
- Which sub-segment within Transient and Group drove the growth or decline? Please explain both.
- Hotel XYZ overall strategy for next year(2019) is to grow rate without significantly increasing room nights. How can you shift your segmentation to achieve this.
|Total Rooms||56,878||$ 627.59||$ 35,695,948.84||52,757||$ 639.52||$ 33,738,982.53|
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