In the various market research efforts made by Caff è Nero, some of the possible measurements appear in the list below. Categorize these by level of data. Think of some other measurements that Caff è Nero researchers might have made to help them in this research effort, and categorize them by level of data.

a. Number of coffees consumed per week per person

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b. Age of coffee purchaser in Caff è Nero

c. Postal code of the survey respondent

d. Pounds spent per month on coffee per person

e. Time in between purchases of coffee

f. Taste rating of a given type of coffee on a scale from 1 to 10, where 1 is very poor tasting and 10 is excellent taste

g. Ranking of the taste of four types of coffee on a taste test

h. Number representing the geographic location of the survey respondent

i. Quality rating of a type of coffee as excellent, good, average, below average, poor

 j. Number representing the type of coffee being evaluated

k. Gender of survey respondent


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