dolution
dolution.
Austrian company Red Bull is such an effective marketer that many Americans assume it’s a local brand. Its most successful tactic is to host extreme sports events globally and take the brand everywhere. Also, Red Bull looks like a global product, not like a traditional American soft drink in a 12-ounce can, with script lettering like Pepsi or Coke. It looks European. This example shows all of the following EXCEPT that
O global marketers design their products to meet regulations in major markets
Red Bull develops products that can be sold in most markets
sponsoring global events helps a brand gain local appeal
Red Bull should localize its packaging to appeal to global customers
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines
Order Paper Now"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
