dolution

Coca-Cola and its new experience-led marketing strategy

As the competition intensifies among brands in the soft drinks market, companies should innovate and differentiate themselves by offering consumer-centric experiences that give their target audiences a compelling reason to purchase the brand and recommend it to others. Coca-Cola places the customer experience at the heart of its marketing and communication strategy by creating an emotional link between the brand and the customer via engaging and creative online and offline campaigns. They convey a strong brand identity to the point where customers no longer just buy soft drinks; they buy a drink experience that gives them a better version of their real lives.