Case Study Shang Xia- The creation of Chinese luxury lifestyle brand Outline key recommendations/analysis, specifically – what path should she take? should she be inspired by competitors or follow her own path.

Analysis/ Logic: Provide some evidence-based support for the recommendations you’ve selected, where evidence includes both facts from the case and data you crunch (if necessary).

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Present the facts from the case and analyze data to build support for your recommendations It is crucially important to use case data to support your arguments, but do not regurgitate case data without using it to make a point. For example, please do not start with a generic synopsis of the case. It might also be important to give the logic and analysis for not choosing other courses of action.


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