dolution

Assume you are the director of marketing for a firm that markets one of the following products.

i. Environmentally friendly household cleaning supplies

ii. Hand-made wooden toys for 2- to 5-year-old children

iii. A line of designer book bags for students

You are developing a promotional plan. Develop suggestions for each of the following items.

a. Marketing communication objectives

b. A method for determining the communication budget

c. The use of a push strategy or a pull strategy

d. Elements of the traditional promotion mix you will use

e. Use of buzz-building and social media activities

Then, in a role-playing situation, present your recommendations to your boss.