1. Which is the initial best way to generate good backlinks?

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Have influencers recommend your website

Have a lot of content on many different subjects

Purchase links from a blogger

Content that is relevant, informative, and interesting to your target market

2. Prof Z thinks relevance and expectations are extremely important considerations when planning digital marketing tactics.

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3. Search engines code every word on a webpage to locate matches with keyword search terms. To maximize relevance scores, websites should use the keyword search term

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only in the headers

within the page content and headers and title tags

within page content only as often and as much as possible


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