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Blake Mycoskie, founder and chief shoe giver of TOMS Shoes, conceived of his global for-profit enterprise using cause-related marketing while taking a vacation from another entrepreneurial venture. He was in Argentina when he happened to connect with an American woman who was involved in a shoe drive. She told him about the need for shoes on a consistent and reliable basis. He saw the traditional alparagata, a ubiquitous casual canvas shoe, as an opportunity, and he developed the concept of “one for one”—or donating one pair of shoes for every pair sold. Blake worked with his polo instructor, Alejo Nitti, to modify the traditional designs of the alparagata for the U.S. market.

During the first year of sales, Blake, his family, and friends personally distributed 10,000 pairs of shoes in Argentina. By September 2010, TOMS had given its one millionth pair. Today, TOMS Shoes are distributed in over 70 countries through local giving partners.

TOMS Shoes are made in Argentina, Ethiopia, India, Kenya, and Haiti. The company strives to ensure that one-third of its giving shoes are produced in the same regions where they are distributed.

Describe your target market and give some ways you can reach your target market.

Respond in a discussion forum, Use your personal experience.