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to begin with, you are required to conduct online research of the following two service offerings to compare an overall customer experience that a person might have when watching a new blockbuster release:
1. watching Netflix at home
2. going to Event Cinemas
In doing so, you are required to prepare a four-page submission (no more) that addresses the following points:
• Map out a service blueprint to identify the core, supplementary and augmented layers of each service offering. You may wish to use Miro to prepare the required blueprinting (2 pages maximum).
• Compare service offerings and their experience/s with the use of service characteristics, i.e., intangibility, perishability, inseparability and heterogeneity, by discerning the service and product components (2 pages maximum).
1. watching Netflix at home
2. going to Event Cinemas
In doing so, you are required to prepare a four-page submission (no more) that addresses the following points:
• Map out a service blueprint to identify the core, supplementary and augmented layers of each service offering. You may wish to use Miro to prepare the required blueprinting (2 pages maximum).
• Compare service offerings and their experience/s with the use of service characteristics, i.e., intangibility, perishability, inseparability and heterogeneity, by discerning the service and product components (2 pages maximum).
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