to begin with, you are required to conduct online research of the following two service offerings to compare an overall customer experience that a person might have when watching a new blockbuster release:
1. watching Netflix at home
2. going to Event Cinemas
In doing so, you are required to prepare a four-page submission (no more) that addresses the following points:
• Map out a service blueprint to identify the core, supplementary and augmented layers of each service offering. You may wish to use Miro to prepare the required blueprinting (2 pages maximum).
• Compare service offerings and their experience/s with the use of service characteristics, i.e., intangibility, perishability, inseparability and heterogeneity, by discerning the service and product components (2 pages maximum).
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