consider what additional scorecard metrics you might want to include based on the suggestions below Explain why.

After reading the article “Creating the Ideal Supplier Scorecard” it’s safe to say most organizations are not happy with their supplier measurement systems. Supplier measurement systems or supplier scorecards are a business process that contains methods and systems for providing and collecting information to rate, measure and rank how well a supplier is doing continuously (Trent, 2019). Creating a supplier scorecard for the Husk organization’s suppliers would include performance metrics for generating data that can help compare suppliers and rank their performance by category, and show which suppliers improve and which suppliers deteriorated. Using performance metrics can help an organization weed out the subpar suppliers so they only get top performers. I would also want the supplier scorecard to have a look ahead feature that can produce advance shipping notices (ASNs). ASNs notifies the customer that there is a delivery pending, provides information about that shipment, and its contents (Gordon, 2021). ASN is usually delivered as an EDI(electronic data information) over the internet using FTPS or HTTPS so the information is always safe and secure. ASN is not a shipping label, it comes in advance of the delivery to provide information on the time of arrival so the business knows when to expect the items to best serve their customers. Adding these metrics can help the Husk organization improving on things like quality, on-time deliveries, and profits so they can always provide the best possible service to the customer.

Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your company is introducing a new product, a line of disposable sports clothing. That is right—wear it once and toss it!

Your boss is wondering and wants you to recommend if it would be best for the company to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with its existing products.

For this Discussion, please complete the following

1. Thoroughly read Chapter 9: “Product II: Product Strategy, Branding, and Product Management”, and be sure to review Branding Strategies in section 9.3 of your e-text.
2. Take the time to completely evaluate each brand strategy, however, do not include it in your primary post.
3. Then take about a paragraph to develop a clear brand strategy recommendation to your boss?
4. And, explain why you are making that recommendation?