Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your company is introducing a new product, a line of disposable sports clothing. That is rightĂ˘â‚¬â€ťwear it once and toss it!
Your boss is wondering and wants you to recommend if it would be best for the company to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with its existing products.
For this Discussion, please complete the following
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- Thoroughly read Chapter 9: Ă˘â‚¬Ĺ“Product II: Product Strategy, Branding, and Product ManagementĂ˘â‚¬Âť, and be sure to review Branding Strategies in section 9.3 of your e-text.
- Take the time to completely evaluate each brand strategy, however, do not include it in your primary post.
- Then take about a paragraph to develop a clear brand strategy recommendation to your boss?
- And, explain why you are making that recommendation?