solution

The business of creating an event matches creative origination with design processes and strategy. This chapter places a spotlight on the key elements of form, content and function that underpin the development of events. The approach supports the testing of the creative viability of an idea through the use of a ‘creative lens’ and the structured assessment of design viability through application of a ‘design lens’. The process will, necessarily, involve an element of fluidity as the event originator tests ideas, concepts and approaches as a means of strengthening and consolidating the original proposition. The creative lens prioritises a review of purpose, success factors and concept testing in order to arrive at a consolidation of the theme.