Suppose you are hired as a marketer for a firm that sells bottled water. The firm’s mission is “to provide the water that everyone drinks.” One of its stated objectives is to reduce the amount of plastic used in its bottles. This is also part of the firm’s tactical planning. But the information given to you by the design and engineering department clearly shows that they have not yet found a cost-effective way to achieve this. Still, you are pressured to advertise the bottles as eco-friendly.

1. Would you show the design information to your manager, then proceed as instructed?

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2. Would you alert any outside sources about the situation? Why or why not?


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