Teenagers now wield enormous buying power in U.S. society. They influence purchases made by the entire family, both high- involvement and low-involvement decisions. While teens often are savvy about the goods and services they think they want, responsible marketers need to be careful about the messages they send to these consumers. Suppose you are hired by a firm to work on marketing a new social networking Web site for teens. Respond to the following questions to outline an ethical marketing campaign for your targeted market.
1. How would you break through the perceptual screens of your teen market?
2. How would you apply learning theory to the marketing messages you create?
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Ă‚Â 3. Using MaslowĂ˘â‚¬â„˘s hierarchy of needs, create a slogan for your Web site.