dolution

Disneyland, the fairytale experience

In recent years, several projects involving amusement parks have emerged worldwide, offering different entertainment experiences to tourists. Yet, this growing market is faced with changes in consumer behaviors. Innovative attractions are no longer sufficient to satisfy consumers’ expectations. That is why improving the customer experience is crucial to retaining actual customers and attracting new ones. Disney created its first amusement park in the 1960s. The company places the visitor at the center of its efforts. Thus, it is essential to understand the story behind Disneyland’s success as well as the challenges and how it adapts to new visitors’ needs by enhancing the customer experience through different strategies to satisfy its tier customers and improve their loyalty.