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International businesses use a variety of global entry methods to compete in another country outside their home country. These include (1) Export/Import Business (2) Licensing (3) Franchising (4) Strategic Alliances (5) Joint Ventures (6) Foreign Acquisitions (7) Wholly – Owned Foreign Subsidiaries. See page 194-196 in eText.
Part 1: (a) Select/describe an international business that has entered/competed in another country outside their home country (be specific) and describe their entry strategy into that country
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Order Paper NowPart 2: (a) Identify/discuss at least 2 advantages and 2 disadvantages of their chosen entry strategy (b) Comment on whether the chosen entry strategy is appropriate for the company in that host country and why
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