dolution

Samsung Electronics is featured in the opening chapter insert as a firm that engages in excellent strategic planning. This exercise gives you practice examining the change or needed change in a company’s vision and mission statements, given a change in the company’s product offerings. Visit the Samsung corporate website. Samsung’s vision statement is posted on their website, as: “Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a digital leader.” The company’s mission statement is called a statement of philosophy and also is given on the corporate website. Samsung does an excellent job in strategic management. Instructions Step 1 Evaluate Samsung’s vision and mission statements in light of the characteristics and components . Step 2 Write improved vision and mission statements for Samsung Electronics given shortcomings of the statements based on concepts and Samsung’s new products being rolled out globally