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How is American Airlines elevating the flight experience?

American Airlines has quickly met the need to redefine the customer experience, whether digital or physical. American Airlines was founded many decades ago. It must continuously reinvent itself to satisfy the needs of its customers, which are always evolving. American Airlines has had to adapt its marketing by transforming it from functional to experiential. The company understands that the customer experience must be the center of its approach. Thus, it is interesting to study the emergence of American Airlines and its story, which is often linked to American culture. Read on to learn more about the challenges American Airlines faces and how it is leveraging technology to improve the flight experience by adapting to the new traveler’s expectations.