dolution

The Super Bowl offers the ultimate sports experience

The Super Bowl is one of the most important events that has marked the history of sports and entertainment. The day of the Super Bowl is a highly anticipated day all over the world and plays an iconic part in American culture. To improve the customer experience of its audiences and attract new ones, the Super Bowl integrates multiple devices and touchpoints that make its success. It is, therefore, interesting to explore the story behind the Super Bowl’s success and how it is enhancing the customer experience online and in stadiums by combining both digital devices and emotions