dolution

Proton and Perodua are the two main local automobile manufacturers in Malaysia. Since both are government linked companies (GLC), their existence is complementing each other in different segments of the automobile market. For instance, Proton produces Saga and Wira for middle-income and mid-size families while Perodua produces Kancil and Kelisa for relatively low-income and small size families. However, the enlarged product lines for both car makers over the years with more than 20 models resulted overlapping and crossing of the market segments, triggering competition among them. As a marketing consultant, you are hired by Proton to design a marketing research to expand both local and global market share.

(a) The management decision problem and marketing research problem play an important role to determine the success of market competition. Discuss TWO (2) set of decision related to Proton from the context of:

1. Management decision problem
2. Marketing research problem

(b). Suggest FOUR (4) specific components or marketing research problems.

(c)Explain TWO (2) reasons the importance of social media for measuring the international customer purchase intention of Proton car.