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1) How does Bass Pro Shop’s multi-channel strategy approach assist in diminishing the perceived risk in shopping online?
2) Based on the communications elements shown for Bass Pro Shops (ads, print materials, etc.), answer the following. Explain your answers.
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Order Paper Nowa) With whom, exactly, does Bass Pro Shops want to communicate?
b) What affect does Bass Pro Shops want its communications to have on the target audience?
c) What message will achieve the desired effect on its audience?
d) How can Bass Pro Shops attract the omni-channel shopper and what means and media should it use to reach its target audience?
3) How does Bass Pro Shops’ integrated marketing communications target the outdoor lifestyle segment and how does this relate to the extended self?
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