dolution

One reason manufacturers are using global advertising is because identical products are easier to make which allows the company to take advantage of the industrial goods market. economies of scale. competitive advantage. customization of regional products. Question 8 (1 point) The name, logo, graphics, colors, and typeface associated with a firm make up its corporate visual identity, mission statement. O marketing mix. vision statement Question 9 (1 point) The item that a customer buys is called the total product. O physical product. promotional product. cost product. Question 10 (1 point) Manufacturers increasingly are using global and regional advertising due to the demands from consumers. the centralization of the marketing function. the ease of supervising fewer promotion programs. cost, ease of transmission, brand image, and economies of scale.