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To complete this discussion, pick : Chevron and explore their website to answer each of the below questions. Many times, the following website sections will contain the type of information required: about us, corporate governance/leadership, investor relations, sustainability/social responsibility, and media relations. If any of the pages or sections are not made apparent, you could also search for information using the company’s search box which will sometimes provide a link to a page several layers into their website.

Enter the discussion and post your thread which should contain a separate, numbered response to correspond to each of the following items:

1. Identify at least two target markets your focus company currently serves. Describe those markets in demographic, geographic, and psychographic terms. Keep in mind that we are discussing target markets here, not product mix and product lines.
2. Identify a new target market you believe would be a growth opportunity for the company. Describe this market demographically and support your recommendation. Don’t say none, be creative and support your response.
3. Does your focus company utilize any special methods of retaining customers through customer relationship marketing?