Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Agape currently has an awareness level of 79%. While an important product for Andrews, Agape’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Agape loses one-third of its awareness each year, what will Agape’s awareness level be next year? Select : 1 Submit Answer 79% 53% 74% 58% Bid’s product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share? Select : 1 Submit Answer Re-position the product to the ideal spot within the segment Increase awareness by 5% Increase the unit contribution margin by decreasing the MTBF lower the unit selling price to the bottom limit of the segment price range Baldwin’s product manager is considering lowering the price of the Bat product by $2.50 and wants to know what the impact will be on the product’s contribution margin. Assuming no inventory carry costs, what will Bat’s contribution margin be if the price is lowered? Select : 1 Submit Answer 34.00% 31.57% 29.99% 32.30% You are a member of a newly formed team that has been tasked with designing a new product. None of the team’s members have worked together previously and thus confidence is low. Which of the following tactics would be most effective in promoting the team’s confidence in its capability to function successfully? Select : 1 Submit Answer Jump right into a challenging task in order to figure out your team’s capability. Discuss the team’s overall mission and goals. Have each team member discuss his or her background. Determine the major tasks to be done & complete some of the less difficult ones first. Your team has just been assigned a new project. So far, the start-up work has been productive, and the team has built its initial project plan. Your team’s leader has asked for projects goals to be create that aligned with this plan. Which of the following actions would be most effective in creating goals that motivate high performance for the team? Select: 1 Submit Answer Write inspirational goals that will help the team stay motivated whenever challenges arise. Write challenging goals that specify project outcomes. Write specific goals that outline the major project tasks to be accomplished. Write general goals that are flexible, so the team has the freedom to adapt them. You work on a multinational team and just finished leading a long virtual meeting with your colleagues in China. After the meeting, one of your local co-workers called you to ask, “why were you rushing through the meeting? I understand we had important agenda items to complete but you seemed really impatient with the team. I think our Chinese colleagues were clearly offended by your behavior.” Which of the following actions best describes how to improve your own cross-cultural communication with your colleagues in China? Select: 1 Submit Answer Send the agenda in advance and be sure to describe the format, so you don’t feel bad moving the discussion along at the proper pace. Determine where your expectations for the virtual meeting and the rest of the team’s might differ. Ask one of your Chinese colleagues co-lead the next virtual meeting with you so there is more collaboration. Ask your co-worker if she would run the meeting next time so that you can observe her style and its effectiveness with your Chinese colleagues. Which description best fits Andrews? For clarity: – A differentiator competes through good designs, high awareness, and easy accessibility. – A cost leader competes on price by reducing costs and passing the savings to customers. – A broad player competes in all parts of the market. – A niche player competes in selected parts of the market. Which of these four statements best describes your company’s current strategy? Select: 1 Submit Answer Andrews is a broad differentiator Andrews is a broad cost leader Andrews is a niche differentiator Andrews is a niche cost leader Dot is a product of the Digby company. Digby’s sales forecast for Dot is 1861 units. Digby wants to have an extra 10% of units on hand above and beyond their forecast in case sales are better than expected. (They would risk the possibility of excess inventory carrying charges rather than risk lost profits on a stock out.) Taking current inventory into account, what will Dot’s Production After Adjustment have to be in order to have a 10% reserve of units available for sale? Select : 1 Submit Answer 1861 units 2047 units 1584 units 1770 units


"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now