Select a company of your choice. Identify the variables that the company has used to segment their customers. Support your answers with examples from the company. 2. Provide two examples of service firms that use service levels (other than airlines, hotels, and car rentals) to differentiate their products. Explain the determinant attributes and service levels used to differentiate the positioning of one service from another? 3. What is a “blue ocean strategy”? What would you recommend BAU for a possible blue ocean strategy? (in order to do this, you need to compare BAU to other universities and understand positioning of several universities!!!)


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