dolution

Assess the Resources for Your Plan

Using the 9Ms of resource planning as shown in Figure 10.1 as a framework, start to assess the requirements for your plan. You need to evaluate factors such as:

1. Are extra people needed to deliver the work? Could existing staff be trained? Could the work be outsourced?

2. What is the overall budget available?

3. Consider materials, especially for digital marketing (see Chapter 4, Content Marketing) as you might need copywriting, video production and more.

4. Identify the project sponsor in management and the timescale, which may be 3, 6, 9 or 12 months.

5. What are the agreed measurements?

6. Is method a factor or can all work be delivered in-house?

7. Are additional machines needed (e.g. do the design team need new Macs?) and is mother nature a factor or not?

8. Add a summary line for each and build a larger commentary to explain and justify your decisions.