dolution

dolution.

You can refer to the slides when you construct this. 1.List the three service businesses. This is what you posted during class, if you missed class just list three service businesses you use here. 2.For the three businesses you listed, what service classification do they belong to? List each business and then the service classification beside it. 3.Describe how the fundamental characteristics of services influences the marketing of the service. (2 sentences – your opinion with back up. Use APA referencing when appropriate) 4.Think of an example of a service in each of Lovelock’s classification. (List each Lovelock service classification and then give an example – do not use my examples from these slides).

a Intangible acts on a person’s mind
b Intangible acts on a thing
c Tangible acts on a person
d Tangible acts on a thing

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dolution

 
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