Choose any company you want but the new product or service must be applicable in the egyptian market.
you can either write it or at least explain to me how to write each task.
Report must be 1500 words, you are required to develop a new product (good or service) and analytically describe the four elements of the Marketing Mix. New product simply means Ă˘â‚¬Ĺ“New to the worldĂ˘â‚¬Âť, ‘New to the market”, or Ă˘â‚¬Ĺ“New to the companyĂ˘â‚¬Âť. It means you can add new features to an existing product or service. For example, adding new features to an existing mobile app (e.g., TikTok, Netflix) in a specific Arab market could make it new, from a marketing perspective.
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Situation Analysis – Identification of chosen product (Good or Service). – Market Overview (Descriptive analysis of the market where the product competes, using descriptive/numerical information). – Description of target segment in details. / 7 SWOT Analysis: – Detailed SWOT Analysis with explanation and justification of each point. / 8 Description and analysis of the 4Ps with Justification: – Product or Service Strategy with justification (describing the product or service components). – Distribution Strategy with justification (Intensive, Exclusive or Selective distribution). – Promotion Strategy with justification (describe suitable elements of the promotion mix). – Price Strategy with justification (skimming or penetration). / 16 Conclusion and Suggestions: – Summary of the report. – Future Suggestions for marketing of the product/service chosen.
– Analyzing Factors in Macro Environment (using PESTEL model)
– Analysing Factors in Micro Environment
– Key competitors, their market positions and strategies
Detailed SWOT Analysis with explanation and justification of each point
-Product or Service Strategy with justification (describing the product
components, packaging and labeling decisions)
– Price strategy with justification (skimming or penetration)
Distribution Strategy with justification (Intensive, Exclusive or Selective
– Promotion Strategy with justification (describe suitable elements of the