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Open the EFS data-set:

a. Using a one-mean -test, test the hypothesis that the average number of cars or vans per household in the UK (variable a124) is exactly one

b. Is the distribution of the mean of the above variable normal? Plot the histogram and the normal curve, then apply a Kolmogorov-Smirnov test for normality

c. Test again the hypothesis of one car per household using a non-parametric test. Do results differ? Why?

d. Compare mean expenditure in restaurants and hotels (variable p611) between the lowest income quartile and the highest income quartile (as classified by variable INCRANGE). Are means significantly different? Does the assumption of equality of variance influence the results?

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More and more companies every day begin doing business in Africa and websites provide a lot of information to help compare and contrast business cultures across countries. Research is necessary to determine the best strategy for being the first mover in many African countries (that is, being the first competitor doing business in various countries). Instructions Step 1 Search the Internet and print a map of Africa. Step 2 Look for demographic data on any 10 African countries and print the details. Step 3 Gather competitive information regarding the presence of Nestlé companies doing business in Africa. Step 4 List, in prioritized order, eight countries that you would recommend for Nestlé to enter. Remember that Country 1 would be the one you consider best and Country 2 is the next best. Step 5 List, in a prioritized order, three cities in each of the eight African countries where you believe Nestlé should build distribution centres. Justify your choices.

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MARKETING RESEARCH (20%)
Due Date: 12th Nov 2021
Question
As a marketing manager who is working in an organization, you are required to prepare a marketing development report for a new product to be produce by your
manufacturing company.
Prior to the designing and launching of the new product, you have to conduct a marketing research to identify the feasibility of market the new product. The marketing
research report should consist of critical analysis on market segmentation, target market strategies and positioning strategies.
You are required to provide relevant justifications for the selected marketing strategies.
(Total: 100 marks)
Marketing Research report should include:
1. Introduction – background of the company (company history) and new product design (description of the new product)
2. Market Segmentation analysis for the new product design (geographical, demographic, behavioral and psychological segmentation analysis) and justifications.
3. Target Market strategies – types of targeting strategies and justifications
4. Positioning strategies – types of positioning strategies and justifications
5. Future Recommendation – in related to marketing mix (4P’s) elements Product, Price, Place (Distribution), Promotion

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Cases, policies, procedures, and action plans are part of ______________form of knowledge.

Select one:

a. Documented

b. Unstructured

c. Semi-structured

d. Structured

2) Which of the following is not a purpose of EDMS?

Select one:

a. Combine text with digital audio and video

b. Indexing, searching and retrieval

c. Forms management allows organisation and structure of data

d. Divergence of the document processing

3) In Knowledge Management, there are various forms of storing the knowledge. What do we call that form in which knowledge is stored in the form is cases, policies, and procedures?

Select one:

a. Structured Knowledge

b. Unstructured Knowledge

c. None of above

d. Semi-Structured knowledge

4) Which of the following data landscape is used by the executives in DSS?

Select one:

a. OLAP

b. OLAB

c. ESS

d. OLTP

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