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To complete this discussion, pick : Chevron and explore their website to answer each of the below questions. Many times, the following website sections will contain the type of information required: about us, corporate governance/leadership, investor relations, sustainability/social responsibility, and media relations. If any of the pages or sections are not made apparent, you could also search for information using the company’s search box which will sometimes provide a link to a page several layers into their website.

Enter the discussion and post your thread which should contain a separate, numbered response to correspond to each of the following items:

  1. Identify at least two target markets your focus company currently serves. Describe those markets in demographic, geographic, and psychographic terms. Keep in mind that we are discussing target markets here, not product mix and product lines.
  2. Identify a new target market you believe would be a growth opportunity for the company. Describe this market demographically and support your recommendation. Don’t say none, be creative and support your response.
  3. Does your focus company utilize any special methods of retaining customers through customer relationship marketing?

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You work for a medium-sized IT consulting firm in Quebec. You submit the lowest bid to design and deliver the software to automate and track inventory for a large grocery chain’s warehouse. As of today, you do not have the staffing in place to meet the contract and you anticipate that it will take three months longer than your main competitor to build the IT infrastructure awarded in the contract. Your client asks you to provide the details of your delivery schedule before awarding the contract to you or your main competitor, who has submitted a slightly higher but still competitive bid. QUESTIONS

: What do you do?
a) Indicate that your schedule is “basically the same as what you believe your competitor’s is to build the infrastructure.
b) Commit to completing the job in the same timeframe as your competitor and tell your internal team that they must shorten their timeframe by three months or else.
c) Ignore the scheduling question and focus on the quality of your firm’s work and the lowest cost component of your bid
. d) Admit that your schedule is longer than your competitor’s but reconfirm the quality of your work and hope that you don’t lose too many points in the evaluation process.

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Ben purchases strawberries for P45 a case and sells them for P120 a case. The rather high markup reflects the perishability of the item and the great risk of stocking it; the product has no value after the first day it is offered for sale. Ben were able to record its demand for the past 100 days.

Demand for the past 100 days were as follows:

Daily Demand No. of Days Demanded
9 10
11 18
14 36
15 27
20 9

1. Using Maximax criterion, what will be the best alternative?

a. 9 cases

b. 11 cases

c. 14 cases

d. 15 cases

e. 20 cases

2. Using Maximin criterion, what will be the best alternative?

a. 9 cases

b. 11 cases

c. 14 cases

d. 15 cases

e. 20 cases

3. Using Laplace criterion, what will be the best alternative?

a. 9 cases

b. 11 cases

c. 14 cases

d. 15 cases

e. 20 cases

4. If alpha is equals to 0.35, what will be the best alternative using the Hurwicz Criterion?

a. 9 cases

b. 11 cases

c. 14 cases

d. 15 cases

e. 20 cases

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Ind’l Assignment #1 (SocialEntrepreneurship Idea Pitch): 10% of Final Grade.

INSTRUCTIONS:Create abusiness idea that solves asocialneed/opportunity, improves asimilar ideaor is differentiated fromcurrentoffers (e.g.,alternatemarket, business model, revenue stream,delivery channel,etc.)Using a poster,3-slidePPT deck or video,present andpitch your idea to the class on Week 3.NOTE:“Social issues” may also include environmentalaspects.

GOALS:1)Demonstrateability toconductpropersecondaryresearch; 2) Applyconcepts from this, other courses, personal experience (e.g., hobby, coop, family business) etc. toidentify a social need/opportunity; 3)In the context of a social entrepreneurship, develop an idea to meetthesocial need/opportunity; 4)Knowledgably, pitch the idea to the class; and 5)Attract / invite potentials members to form/join a group for Assignment #2- Feasibility Study ofa social entrepreneurship.

REQUIREMENTS

Describe theSocial (and/or Environmental)Need/Opportunity

•Quantify its effect (ideally, describe theeconomic impact of the social need. See FAT BASTARD example.)

DescribePotentialDemand for Your Idea

•Whom are your customers? Whywouldthey buy from you vs.yourcompetitors?What’s the differentiating factor?•How willyoupromote AARL? – CreateAwareness (advertising), persuade Acquisition (promotion), stimulateRetention (repeat buying) andencourageLoyalty(create WOM referrals).Describeyour distribution channels. Why did you select them?How well do these align with your idea’s values/philosophy? (e.g.,Nike will never useOld Town Road in its ads.)•Estimate your business idea’smarket size (target market) andstate your idea’s initial geographicalcoverage.•Suggestsmall areadue to limited resourcesand chance to work out bugs onuntested idea/business model.•Give arough estimate ofsales andnetprofit. Support with secondary research – see below and FAT BASTARD example.

IntroduceSolution –Describe how the idea canbenefit the social need/tap into the social opportunity.

DescribeResources Needed

•Estimatestart-upcosts. Think lean:Lease vs. own, co-share vs. lease, consignstockvs. buying inventory,home-basedbiz & Shopify vs. storefront,hire delivery service vs. buyingtruck/hiring driver, etc.Conserve cash, spend when justified.•MANDATORY:Usesecondary researchto support estimatesinstead of using “excrement from male bovine”.•Describe your own level ofexpertise to start and operate the business venture (See: Java Nook video, Week 2)

Financials

•Use secondary research to project revenue,COGS, profit, breakeven (units/dollars), margin, financing needs•UseIRS Financial Ratios by IndustryandFinancial Performance Data (Overview andCreate Reportw/keyword/NAICS)

Competitive Advantage: Describe your competitive advantage.How can you prevent it from being copied?

Group Formation:Describetype ofstudenttalent youseek to formateamforAssignments #2 and #3.TIP:Select diverse members who bring desired skills and who sharecommon goals/values (e.g., Dean’s List vs. “I just want to pass the course”).

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