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Three middle schools in Raleigh, NC can each accommodate 1200 students. To make it easy to provide transportation to all school kids, the Wake County Schools has segmented the area into 5 distinct territories: (1) North (2) South (3) East (4) West (5) Central—each with different high school student populations. Centralia School, WestHall School and Southside School are situated in the central, west, and south territories. In certain instances, students must be picked up from outside their respective territories. James the School Administrator seeks minimize the total distance that the students have to travel. The distances in miles from each territory to the three schools and the total student populations are shown below:

Distance
Territory Centralia Westhall Southside Students
North 8 11 14 700
South 12 9 0 300
East 9 16 10 900
West 8 0 9 600
Central 0 8 12 500

As a Linear Programming whiz, you have been tasked by James to analyze this situation and help him figure out how many school kids to bus from each territory to minimize the total miles traveled.

a) Formulate a linear programming model for this problem.

b) Solve the model by using the computer.

c) If James decided that because all students in the north and east districts must be picked up by bus, then at least 50% of the students who live in the south, west, and central districts must also be bused to another district. Reformulate the linear programming model to reflect this new set of constraints and solve by using the computer.

d) James has further decided that the enrollment at all three schools should be equal. Formulate this additional restriction in the linear programming model and solve by using the computer.

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  1. How are you doing in being whole, being real, and being innovative? Use Friedman’s article to answer specifically for yourself, giving examples. What remains for you to consider to live an integrated life?
  2. Based on the Groysberg article, what does success look like to you? Paint a vivid picture.
  3. What ideas do you have for managing technology so it doesn’t manage you?
  4. What support networks have you built or need to build?
  5. What thoughts do you have about relocation, your career, and your family?
  6. What specific challenges do ambitious women face in the workplace and how might they be overcome
  7. How are you doing in being fully present in your life? Share your best practices.
  8. Looking at your life wheel, where do you most need to focus to have a more integrated life?

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1) How does Bass Pro Shop’s multi-channel strategy approach assist in diminishing the perceived risk in shopping online?

2) Based on the communications elements shown for Bass Pro Shops (ads, print materials, etc.), answer the following. Explain your answers.

a) With whom, exactly, does Bass Pro Shops want to communicate?

b) What affect does Bass Pro Shops want its communications to have on the target audience?

c) What message will achieve the desired effect on its audience?

d) How can Bass Pro Shops attract the omni-channel shopper and what means and media should it use to reach its target audience?

3) How does Bass Pro Shops’ integrated marketing communications target the outdoor lifestyle segment and how does this relate to the extended self?

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In addition to traditional financial criteria such as NPV, IRR and Payback period, real options theory from finance is finding use in multiple project evaluation and selection. Projects may differ in terms of possible options for project growth, deferment, stage, scale, switching, and abandonment, among others. Which situation below would be the most appropriate for applying options criteria to select between competing projects in the evaluation process?

Choosing between two competing projects with widely different payback periods

Choosing between two competing projects with similar NPVs and different cash inflow uncertainty

Choosing between two competing projects with similar NPVs and similar cash inflow uncertainty

Choosing between two competing projects with widely different NPVs (net present value estimates)

Given an expected project completion time of 26 weeks and a project variance of 9 weeks, what is the approximate probability of completing the project within 20 weeks (Tc)? Pick the closest answer from provided options.

Normal distribution table is available on BB/Course Documents or can be computed using Excel

Z=(Tc – Te)/Project std deviation, where Tc = desired project completion time; Te = expected project completion time;

Std deviation = Sq root of Variance

0.2200

0.0228

0.0255

0.7611

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