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A business mission statement is an integral part of strategic management. It provides direction for formulating, implementing, and evaluating strategic activities. This exercise will give you practice evaluating mission statements, a skill that is a prerequisite to writing a good mission statement. The mission statement for Nestlé is given below: Instructions Step 1 On a separate sheet of paper, write the nine mission statement components down the left side. Step 2 Write “yes†or “no†beside each number to indicate whether you feel the Nestlé mission statement has included the respective component. For any component that you record a “no,†write a good sentence to encompass that component. Step 3 Submit your paper to your instructor for a grade.
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