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Putting It Together: Students at Ease Do gender and seating arrangement in college classrooms affect student attitude? In a study at a large public university in the United States, researchers surveyed students to measure their level of feeling at ease in the classroom. Participants were shown different classroom layouts and asked questions regarding their attitude toward each layout. The following data represent feeling-at-ease scores for a random sample of 32 students (four students for each possible treatment).

(a) What is the population of interest?

(b) Is this study an experiment or an observational study? Which type?

(c) What are the response and explanatory variables? Identify each as qualitative or quantitative.

(d) Compute the mean and standard deviation for the scores in the male/U-shaped cell.

(e) Assuming that feeling-at-ease scores for males on the U-shaped layout are normally distributed with  and , what is the probability that you would observe a sample mean as large or larger than actually observed? Would this be unusual?

(f) Determine whether the mean feeling-at-ease score is different for males than females using a two-sample -test for independent samples. Use the  level of significance.

(g) Determine whether the mean feeling-at-ease scores for the classroom layouts are different using one-way ANOVA. Use the  level of significance.

(h) Determine if there is an interaction effect between the two factors. If not, determine if either main effect is significant.

(i) Draw an interaction plot of the data. Does the plot support your conclusions in part (h)?

(j) In the original study, the researchers sent out e-mails to a random sample of 100 professors at the university asking permission to survey students in their class. Only 32 respondents agreed to allow their students to be surveyed. What type of nonsampling error is this? How might this affect the results of the study?

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You have been hired as a marketing manager for NuTech Appliance Company. The company manufactures major home appliances, such as refrigerators, stoves, and dishwashers. NuTech is about to add a new dishwasher to its lineup. The new appliance will have standard features, appearance, and quality, except that it will be considerably quieter than similar models from the competition. The president of the company, Marta Feliz, has asked you to prepare a memo describing the factors you believe the company should consider in pricing the new product.

Required Write a memo to Feliz. Describe the measurement or measurements you would hope to maximize through a pricing decision. Then explain what factors should be considered, including information from within and outside of the company. Describe estimates that you would want to develop before making a final pricing decision.

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Open the Trust data-set, run a canonical correlation analysis on the following two sets of variables, the first referring to safety and risk aspects of chicken, the second related to trust in information on chicken safety

a. What are the values of the canonical correlations?

b. How many canonical correlations should be retained according to the Wilks’ Lambda test?

c. Look at the canonical loadings for each set and comment on those for the first canonical correlation

d. Explore the cross-loadings between the first two canonical correlations and comment on them

e. Is the first canonical correlation relevant in explaining variability of the second one?

f. Compute the sample averages of the four canonical scores

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If a company has $1 million to spend on a new strategy and is considering market development versus product development, what determining factors would be most important to consider?

Purpose Petronas is featured in the opening chapter case as a firm that engages in excellent strategic planning, despite being hurt recently by falling oil prices. The purpose of this exercise is to give you practice extending a company’s global strategy into new geographic regions. Instructions Step 1 Visit the website and review the company’s latest Annual Report. Especially assess where and in what respect does Petronas do business in Asia, Australia, and the Middle East. Identify six countries that Petronas currently does not do business with. Step 2 Based on your analysis in Step 1, evaluate the six countries identified in terms of their business culture, environment, and attractiveness for Petronas to begin doing business there. Step 3 Rank order the six countries identified and evaluated in terms of a proposed plan for Petronas to begin doing business in these places. Prepare a two-page executive summary to support your suggested plan.

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