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The following information was taken from the 2005 annual report of Hogar Products, Inc. The company manufactures a wide variety of household products.

Required A. How much did sales grow from 2003 to 2004 and from 2004 to 2005?

B. Restate each item on the income statement (except earnings per share) as a percent of net sales. [Hint: Sales always = 100%; 2005 cost of product sold = 68.5% 2,548 3,720).]

C. What have the changes in relative revenues and expenses had on operating income and net income over the three-year period?

D. What conclusions can you draw about the company’s operating leverage? Are most of its costs fixed or variable?

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Open the EFS data-set

a. Create a new variable from tenure type (a121) with two categories, rented (a121 from 1 to 4) and owned (a121 from 5 to 7) – HINT: use the TRANSFORM / RECODE INTO DIFFERENT VARIABLES menu

b. Using log-linear analysis, explore the interactions among the above variables, Government office region (gor) and the number of children considering the first three categories only (childband variable from 1 to 3)

c. Using hierarchical log-linear analysis, compute effects in the saturated model then estimate a simplified model

d. Check the partial association table – are there lower-order terms that could be discarded?

e. Re-estimate the simplified model with the general log-linear model and find the most parsimonious model which is still acceptable according to the chisquare statistic (HINT: first exclude cases where childband=4 using the DATA / SELECT menu)

f. Compare results using alternatively the Poisson and Multinomial distribution assumption. Do estimated effects differ?

g. What are the odds of having a rented rather than owned house in government region 2?

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As stock prices increase and companies become more cash-rich, private-equity firms such as Kohlberg Kravis Roberts (KKR) have jumped aggressively back into the business of acquiring and selling firms. Private-equity firms have unleashed a wave of new initial public offerings (IPOs). Apollo Global Management is a large private-equity firms that owns many companies. The purpose of this exercise is to give you practice identifying and evaluating the nature and role of private-equity acquisitions in Europe. Instructions Step 1 Identify the top five IPOs in Europe in the last 12 months. Step 2 Identify the top five private-equity firms in Europe. Step 3 Prepare a two-page executive summary of the nature and role of private-equity acquisitions in Europe in the last 12 months. Include your expectations over the next 12 months for this activity to increase or decrease across Europe. Give supporting rationales.

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As part of its Indigenous Education Strategic Plan, college intends to increase the participation of Indigenous learners and underrepresented groups through increased engagement and support. As a result, college is planning to recruit First Nation high school grads for next academic year.

Requirement: As a marketing communication agency, your team has been approached by the Marketing Director to design a creative brief.

Your Creative Brief should be compelling but not more than two pages in length. It should be enough to outline the goal of the piece, establish the direction and defines the audience and the message while showing the creative strategy.

Your assignment should include the following sections or bubbles:

  1. Identify the problem or issue that the advertising campaign must address. This should be looked at from the perspective of the organization who is hiring you (the “client”)

  2. Target audience(s) for this specific advertising campaign. Describe the intended target audience psychographically on ALL dimensions demonstrating your thorough understanding of the target market. A primary target persona is highly recommended.

  3. Communications or Behavioral Objectives for the campaign: Do not include strategies here (Do not confuse objectives with strategies or tactics). The objectives you want the promotion element (such as your social media campaign) to achieve are the ones you will articulate here. What behavior are you trying to effect? What communications task are you trying to achieve?

  4. Identify the Key Consumer Benefit (Unique Selling Proposition) to communicate. This may also be articulated as a Brand Positioning Statement.

  5. Creative Strategy:

    1. a) Creative Theme: focus for the entire campaign – the central message or “big

      idea”.

    2. b) What is the message appeal? – Rational, performance, emotional, humour, fear,

      lifestyle or a combination?

    3. c) What is the use of source or “spokesperson” in your strategy (i.e.: celebrities,

      ordinary person)?

    4. d) What executional techniques/framework will you use? (Remember there should

      be NO discussion of this in your brief. Just describe it briefly).

  6. Supporting Information and Requirements: Anything you think should be present in the brief to support the key messages (For e.g., it could be a research claim

    support, legal information, copyright, trademark, disclaimer information).

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