dolution

For over 20 years, now, the Blindekuh (“Blind Curve”) restaurant in Zurich, Switzerland, has been serving restaurant patrons who come for the opportunity to experience eating a meal in complete darkness. Patrons arrive at the restaurant and enter into darkness, being guided to their seats and served by ‘darkroom professionals’ and servers. After enjoying a gourmet meal, diners are escorted back to the entrance and out into the light of the city. On their website, Blindekuh states that they are one of the largest private-sector employers for people with impaired vision and that they hope to foster dialogue between sighted people and those with visual impairments and provide new perspectives for all who visit. They have another restaurant location in Basel, Switzerland and the concept has been replicated in a handful of cities around the world.

a) Describe this business in terms of the ‘product levels’ framework that we discussed in class.

b) Does this business fit your own understanding of ‘societal marketing’? Explain why or why not.

c) What do you think the future holds for this enterprise? Think 5-10 years into the future and provide at least 3 suggestions that would help ensure that this business is still in existence and successful. Explain your reasoning.