dolution

Choose any international brand.Q1: Explain the value proposition of the brand. Given that value propositions are meant to differentiate one brand from another, do you think the value is truly unique? Explain your answer, if it is truly unique then explain why competitors have not been able to offer something similar, if it isn’t unique, explain how this product has managed to succeed over its competitors.
Q 2.Which factor do you think is the most influential in shaping consumer buyer behaviour from your brand/product? Out of the different types of buyer decision behaviour, which do you think best applies to your brand/product?Q3: Describe the brand’s product mix in terms of product width and length. If the company wants to introduce a new product should they do it by line filling or line stretching? Explain your answer
Q4: Which product mix pricing strategies does the brand employ? Explain your answer.
Q5: In your ‘opinion’ what is the brand’s marketing strategy in terms of a) market segmentation and targeting and b) differentiation and positioning. You can assess this from their price, place, and choice and content of promotion – make sure your answers are logically grounded and explained.