dolution

A Georgia-based company
is contemplating international market entry after you submitted a research
report that indicated that eight different countries are currently ideal
markets for its products and services. Based on what you learned in class, the
U.S. company can pursue these target markets or

aggressively or very
carefully

sequentially or
simultaneously

seasonally or throughout
the year

tactically or
strategically

Question 8 (2 points)
Listen

A market research study
of soft drink consumption and distribution in Ukraine commissioned by a
Atlanta- based company indicated that soft drinks were available in drugstores.
However, Western-style drugstores do not exist in Ukraine. This illustrates an
important issue in global marketing research, namely

market estimation by
analogy

using multiple
dimensional scaling.

comparability of data

O using convenience
samples.

inflated data