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The Attached report shows the performance for Hotel XYZ for 2012 and 2013. Hotel XYZ is a luxury resort with mostly leisure business.
After looking at this report, please answer the following questions:
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Order Paper Now- What is the mix of business for this hotel for 2017 and 2018.
- What was the Total YOY( year over year) growth? Was the growth driven by Room nights? ADR? both?
- Which segment drove this growth or decline? Transient or group?
- Which sub-segment within Transient and Group drove the growth or decline? Please explain both.
- Hotel XYZ overall strategy for next year(2019) is to grow rate without significantly increasing room nights. How can you shift your segmentation to achieve this.
| 2012 | 2013 | |||||
| Rms | Rate | Rev | Rms | Rate | Rev | |
| Retail | 14,413 | 894.80 | 12,896,723 | 14,090 | 888.12 | 12,513,626 |
| Qualified | 7,530 | 831.31 | 6,259,727 | 5,638 | 807.66 | 4,553,604 |
| Negotiated | 10,194 | 454.67 | 4,634,866 | 10,140 | 544.29 | 5,519,151 |
| Discount | 7,525 | 553.57 | 4,165,599 | 7,636 | 565.06 | 4,314,790 |
| Wholesale | 7,734 | 452.15 | 3,496,891 | 6,292 | 441.93 | 2,780,649 |
| Ttl Trans | 47,396 | 663.64 | 31,453,807 | 43,796 | 677.73 | 29,681,820 |
| Gr Corp | 9,093 | 446.61 | 4,061,033 | 8,341 | 441.02 | 3,678,584 |
| Gr Assn | 161 | 373.18 | 60,081 | 394 | 518.67 | 204,356 |
| SMERF | 228 | 530.82 | 121,028 | 226 | 770.90 | 174,223 |
| Ttl Group | 9,482 | 447.39 | 4,242,141 | 8,961 | 452.76 | 4,057,163 |
| Total Rooms | 56,878 | $ 627.59 | $ 35,695,948.84 | 52,757 | $ 639.52 | $ 33,738,982.53 |
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