Your company makes cereal. Your CEO has just been informed of a
mandate from your most important retailer, General mills, which
requires all cases to be tagged by Jan 2022. She asks you to
formulate a plan for adoption. In about a page, describe what you
would do (not the plan, but how you would go about it). You may
want to consider:
I. When do you start tagging?
2. How do you pick tags?
3. How do you extract value for your company from this expensive
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4. How do you stage the investments?
At the same time, someone leaks the information to the press, and a
small group of privacy activists starts picketing your offices. You
need to put out a (one-page) press-statement explaining how and why
you will handle privacy concems. Write the statement.