Tyrell Corporation is considering new expansion plans for building a new plant. In reviewing the new line, several members of the firm’s financial staff have made a number of points regarding the proposed project. Which of the following items should the CFO NOTinclude in the analysis when estimating the project’s net present value (NPV)?

Group of answer choices

The company spent $2 million two years ago to putt together a national advertising campaign. This campaign helped generate the demand for some of its past products, which have helped make it possible for the firm to consider opening a new store.

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The new store is expected to take away sales from two of the firms existing stores located in the same town.

The company owns the land that is being considered for use in the proposed project. This land could instead be leased to a local developer.

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