In 1983 Tottenham Hotspur became the first English football club to be listed on the Stock Exchange. Subsequently, the club diversified, acquiring a number of related leisure companies. The intention was to subsidize the football club with profits from the new businesses. Initially this happened, but in the recession of the late 1980s football had to prop up the other activities. Businesses were closed or divested, and the ownership of Tottenham Hotspur changed hands in 1991. During the 1990s entrepreneur Alan Sugar acquired the club, only to relinquish control when he proved unpopular with many Spurs fans. Since then Tottenham Hotspur has struggled but managed to retain its place in the Premiership. Research the various changes and evaluate the strategies. Was it appropriate and desirable for Tottenham to become a public limited company at the time it did?

How different was the approach taken some years later by Manchester United? What strategies have made Manchester United the richest football club in the world?

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