Ecotourism has become popular in the last few years, with companies offering adventurous travelers the opportunity to visit remote habitats, build wells and schools for needy communities, and have a hand in preserving endangered plant and animals species. For these types of vacations to be successful, however, a number of factors must be considered, including cultural influences, social influences, needs and motives, perceptions, and attitudes. Finally, regardless of consumers’ incomes, a trip is likely to be a high-involvement purchase. On your own or with a classmate, create a travel brochure designed to attract consumers to the trip you are offering, keeping in mind these factors. Choose one of the following destinations, or create one of your own:

a. viewing turtle nesting in the Bahamas b. visiting a rainforest in South America c. replanting trees destroyed by fire in the West d. hiking the glaciers in Alaska

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