2. How would you present the case that a green design will help the company in the future?
3. Should a company engage in green design if it is not required by law? Under what circumstances? Is a recession an appropriate time to go green?
4. As a consumer, do you select products for their sustainability? What types of products are you more likely to buy green?
Hal Parker was not convinced that customers cared about green design. Ă˘â‚¬Ĺ“Sure, if it reduces their power consumption, they care, but using less resources to produce the product or using recycled raw materials to begin with? I think our efforts are wasted there.Ă˘â‚¬Âť Ă˘â‚¬Ĺ“But doesnĂ˘â‚¬â„˘t that save us money in the long run?Ă˘â‚¬Âť commented Sasha Minolta, the finance director. Ă˘â‚¬Ĺ“If we’re in business that long to reap the benefits,Ă˘â‚¬Âť Hal retorted. Ă˘â‚¬Ĺ“A recession is not the time to go green.Ă˘â‚¬Âť Ă˘â‚¬Ĺ“Why are you fighting this?Ă˘â‚¬Âť Alex Verera, the CEO, questioned. Ă˘â‚¬Ĺ“Just redesign us a sustainable product and be done with it!Ă˘â‚¬Âť