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Briefing Paper: Prepare a briefing paper where you will have the opportunity to advise a client of your choice on issues related to international business. You are asked to choose a client/organization yourself. This can be your own organization or an organization in which you are interested. Then prepare a briefing paper advising your client on a cross-cultural problem (e.g. managing or negotiating across cultures etc..)

More explanation

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Using incidents are again formative as they help you gain insight into problems we can have when we work with people from other cultures. Reflecting on intercultural incidents gives you the opportunity to do this and you can use these or similar incidents in your briefing paper where you are asked to choose a client to advise or write a general paper giving advice. E.g. you may have experienced or know someone who has experienced an incident where a Western business person did not show what you would consider the correct amount of respect to someone in a very high position. This could happen because most Western business people come from low power distance cultures and Oman (Middle East country) is a fairly high power distance culture. You could reflect on this and come up with why this happened and think about what advice you would give that person in your Reflective Incidents.

Then you could use this as part of your briefing paper if you were advising a business person coming from a Western culture such as the UK or Germany etc. and working in Oman.

Organization of choice is: The Global Work & Travel Co. (

Note: Important point needs to be covered in the paper as following:

  • Management point of view.
  • include a case study tool or tools such as a SWOT and/or PEST/EL analysis is very important.
  • The advises has to be related to an incident happened according to Oman culture or Meddle East reign.
  • Introduction and conclusion.
  • 2000 world counts
  • Not less than 15 academic references (Harvard style).
  • 0% similarities or plagiarism plzzzz.
  • Academic writing style.
  • Meeting the marking criteria as following:

Marking Criteria

Marking Criteria for Assessment 2.

Your work will be graded on your ability to demonstrate:

  • Level of insight and accuracy in synthesis of data and understanding of client/reader’s needs; independence of thought (30%)
  • You should include case study tools to analyse the problems or issues identified in the case including sound conclusions supported by valid and relevant evidence from academic authorities in the subject areas of cross cultural and business studies (30%)
  • The discussion should be focused, informative and convey the impression of being prepared by reading widely around the particular subject area including ‘real world’ sources from the writer’s knowledge such as intercultural incidents. (20%)
  • Clear presentation and structure; language should be flowing and concise; referencing should be included and accurate throughout (20%)

A+ (80-100)

  • Work demonstrates an exemplary standard of critical analysis; exemplary in its use of ideas, concepts and theory.
  • Excellent use of sources/case studies and evidence and draws on an exemplary range of material/evidence and examines the topic in considered detail; demonstrating a very high level of awareness of and sensitivity to the limits of the evidence.
  • Demonstrates an exemplary understanding of links between theory and practice and practice related issues.
  • Very high standard of referencing throughout and written English including subject specific language

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