Marketing (1 page).
For this exercise, you need to identify a company/organization that does NOT currently have a mobile app. The company you select should be one with which you’re at least somewhat familiar AND one that you believe could benefit from having a mobile app. Examples could be a local restaurant that offers delivery (or call-ahead seating or carry-out ordering), a service provider that has regular contact with customers (e.g., service pro, merry maids), a small clothing retailer that receives a lot of phone calls about inventory holdings, an entertainment venue (e.g., Brewsters), a bank/credit union, or a local government entity. Before choosing a company, check the app store on your phone (or a friend’s phone) to make sure they do NOT already have an app!
To receive credit for this exercise, answer the following questions:
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- What company/organization did you select? Why did you select this company? Why do you think this company could benefit from creating a mobile app?
- In your opinion, what functions should this app offer? What benefits/value would the app offer to customers that they can’t get (at all or as easily) on a mobile-optimized Web site?
- How would you design the app? At a minimum, you should describe (or draw and include an image) of a mock-up of the home screen and identify the contents/functionality of the major elements/features of the app. (Image require)
- How should the company encourage users to download and use the app? Be specific and include more than one strategy for making users aware of the app and encouraging downloads.