international management

international management.

Read the IBM Background information and the IBM Minicase, “He Loves to Win. At I.B.M., He Did.” in the week 4 “Readings & Tools” section:

Submit a paper of at least 8 pages, with at least 4 references&citation, that answers the following four case questions:

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1 How did IBM, under the leadership of Louis Gerstner, improve its technological leadership in the global marketplace?

2 What role did the Internet play in improving the strategic competitiveness of IBM?

3 How did Mr. Gerstner combine the various processes of structure, technology, and people to make IBM a more competitive company?

4 What lessons have you learned from this case that are useful for analyzing the situation of a similar company, like Apple Computers?

Paper must be in proper APA formatting including an abstract.

international management

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