Hindustan Unilever and the Prenatal Care Market case..
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Build upon the questions raised in the case report assignment by addressing at least one of the following questions in your discussion:
- Should Hindustan Unilever launch a new range of maternity products as an extension of the Dove brand or develop a new brand for the prenatal care market? Explain the pros and cons of each option.
- Suggest a marketing communication plan for the launch of Dove prenatal care products.