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- Alphabet is the parent company of Google. Alphabet Inc. was originally founded as a search engine company in 1998 under the name Google Inc. The company has diversified far beyond search engines in the past two decades. It reorganized in 2015 and created the holding company named Alphabet. The parent holds Google, its largest subsidiary, as well as a number of other companies. Based on your research of this company,
- How would you describe Alphabet’s overall corporate strategy? What kind of diversification do they follow in your opinion? Provide support for your answer.
- Do you think Alphabet creates value as a corporation? How? Do its diversification efforts pass the necessary tests? Discuss.
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